- Launched, maintained, and grew @halfhippylife social media brand presence ( over 8K organic followers in 1.5 year on Instagram)
-Integrated product launch & ongoing marketing ads with direct sales from social channels with maximized audience reach.
- Optimized brand awareness and press recognition from Refinery 29.
-Design and create variety of daily high-quality content with clean visuals & consistent community engagement
Brand Launch & Growth
-Developed and lead Rebirth’s first social media lead-generation program, including optimized branding, outreach, and community engagement. Social media-originated growth and engagements increased 60% in the first two months
- Launched @the_rebirth_style social media presence with a 3 month strategy to grow audience with sustainable fashion brand messaging. Grew audience from 200 followers to 1100.
-Content: developed all original copy, collateral, and visual branding (graphic, video, gifs) for Rebirth Style’s launch.
- Branding: created all brand messaging to showcase Rebirth’s offerings and to recruit stylists/audience to build utilizing Instagram highlights as menu: Example
-Ad Campaigns: Designed, created and managed cross-platform based ad campaigns & promotions (paid & organic). Example