FITBIOMICS
FitBiomics™ is a microbiome biotechnology company spun out of the Wyss Institute for Biologically Inspired Engineering at Harvard University. The company utilizes next-generation sequencing to understand what makes elite athletes unique. Fitbiomics is sequencing the microbiome of elite athletes to identify and isolate novel probiotic bacteria for applications in performance and recovery.
Role: Social Media Management & Content Creation
Work: Social media copy & visual posts, video content
SOCIAL MEDIA
CONTENT
Manage and strategized all social media calendar including post copy, brand launch campaigns, press features, highlight stories, and image layouts.
Social Channels: Twitter, LinkedIn, Instagram, & Facebook
Content creation: Video promotion & gifs to recruit elite athletes for Fitbiomics’s brand ambassador campaigns.
INSTAGRAM
HIGHLIGHT STORIES
Designed and created core messaging with the founders for launch promoting brand mission, unique market positioning, press highlights, and product development to raise brand awareness.