SOCIAL MEDIA CONTENT
SOCIAL MEDIA CONTENT
DALCI
Concept, direct, create, and edit all social media videos for organic social in-feed reels or videos and paid media ads. Storyboard and craft copy to create compelling micro-video ads to optimize reach and conversion.
REELS/ VIDEO: Concept, shoot and edit Instagram Reel Video.
Dalci is a gut-healthy brownie company that creates healthy treats for clean indulgence. With small-batched and carefully crafted anti-inflammatory and premium gut-friendly ingredients, the brand is quickly growing across national distribution channels.
HALF HIPPY
Social Media Design & Content
Concept, managed, and strategized all social media calendars for Half Hippy, an eco-conscious & clean skincare line. Content creation includes product launch campaigns, influencer promotions, video ads, messaging, and cross-platform marketing with channel-specific strategy.
Instagram: grid layout, creative direction, and strategic content calendar planning along with execution.
REELS/ TIK TOK VIDEO
Create content calendars that cover different brand content pillars that include educational posts on clean & sustainable skincare to highlight products and provide value for the target audience. Work includes typography, graphic design, copy, and brand messaging.
NATE HAIR CARE
REELS/ VIDEO: Concept, shoot and edit Instagram Reel Video.
Created photography and videography content for Nate Hair Care’s social media platform to grow brand awareness, sales, and launch campaigns.
Ballard Designs
Led organic social strategy and content creation for Ballard Designs, a home furnishings brand known for elevated yet approachable interiors. Developed category-specific creative for furniture, lighting, and seasonal décor that resonated with diverse audiences. Increased Reels engagement 3x by leveraging trending home aesthetics and audio to drive scroll-stopping performance.
Seasonal promotions for: Instagram and Pinterest
THE REBIRTH STYLE
Social Media Management & Content
Manage and strategized all social media calendar including post copy, brand launch campaigns, highlight stories, and image layouts.
Instagram: grid layout, creative direction, and strategic content planning
Instagram posts: Highlight trending style and how to wear in collage look books that showcases clothes as well as engages audience organically with style inspriation.
INSTAGRAM HIGHLIGHT STORIES
Crafted core messaging with the founder for launch promoting The Rebirth Lifestyle’s sustainable services and educational tips to raise brand awareness.
