BRAND MESSAGING & CONTENT STRATEGY
HALF HIPPY
Brand Messaging & Value Positioning
Crafted Half Hippy’s clean skincare’s mission driven storytelling by highlighting sustainable product line, brand ethos, and conscious practices for all digital and print consumer facing touch points. (click to be directed).
Email Marketing copy to target product launches and sale conversions. (click to read)
NATÉ HAIR CARE
Brand Messaging & Value Strategy
Created copywriting, brand positioning/messaging, & content marketing to best differentiate Naté Hair Care’s unique hair mask in the market by highlighting natural ingredient benefit along with branding ethos. (Click to read)
FITBIOMICS
Social Media Content & Messaging
Manage and strategized all social media calendar including post copy, brand launch campaigns, press features, and highlight stories for Fitbiomics’s next-generation probiotic supplement messaging.
Social Channels: Twitter, LinkedIn, Instagram, & Facebook
Content creation: Video promotion & gifs to recruit elite athletes for Fitbiomics’s brand ambassador campaigns.
HIGHLIGHT STORIES
Designed and created core messaging with the founders for launch promoting brand mission, unique market positioning, press highlights, and product development to raise brand awareness.
THE REBIRTH STYLE
Brand Messaging & Value: Instagram Highlight Stories
Crafted core messaging with the founder for launch promoting The Rebirth Lifestyle’s sustainable services and educational tips to raise brand awareness.
CHEF JULIETA
& SPICE BLND
Content Strategy & Brand Messaging
Created copywriting, product messaging, & content marketing, and value positioning to amplify Chef Juleita’s personal brand while promoting Spice Blnd e-commerce shop’s sales objectives. (Click to read)
