HALF HIPPY
Half Hippy is a 100% clean and sustainable skincare brand made for every-Body and powered by plants. As a D2C e-commerce brand, Half Hippy’s mission is to provide eco-conscious products that are good for our skin and our planet. The line was carried in Urban Outfitters and is in several national and international brick & mortars.
Role: Co-founder & Creative Director
Work: Managed, developed, and scaled Half Hippy as a D2C skincare brand with sustainable business model leading creative direction, marketing strategy, digital design, & product development.
BRAND IDENTITY
Concept and created Half Hippy life’s brand identity including logo, packaging design, color, typography, packaging & all collateral design. Logo inspired by sun and crescent moon to symbolize the brand’s mission of finding balance with eco-conscious living.
Collaborators: Marian Miranda
DIGITAL DESIGN
E-commerce web design, value positioning, graphic design, web layout, and brand positioning.
BRAND MESSAGING
Concept, create, and led cross-platform brand messaging for all digital and print consumer-facing touchpoints. (click to be directed).
PACKAGING DESIGN
Half Hippy’s mission is to create high-quality products in recyclable & biodegradable packaging made especially for both smooth product application along with the commitment to reducing plastic waste in the personal care industry.
Work: Packaging design including product photography, creative direction, staging, and post-production edits.
Design Collaboration: Marian Miranda
Concept and create lifestyle images including staging, editing, and creative direction.
Photographer: Aaron Roos
CREATIVE DIRECTION
SOCIAL MEDIA
CONTENT
Manage and strategized all social media calendar including post copy, product launch campaigns, influencer promotions, and cross-platform marketing.
Instagram: grid layout, creative direction, and strategic content planning.
Create dynamic short form video content to promote paid ads to maximize audience reach and cross-platform sales. (click to be directed).
SOCIAL MEDIA
ADS/ PROMO
