The Nature Conservancy
The Nature Conservancy is a global environmental nonprofit working to create a world where people and nature can thrive together. Founded in the U.S. through grassroots action in 1951, The Nature Conservancy (TNC) is dedicated to protecting lands and animal species with over a million members and the dedicated efforts of our diverse staff and over 400 scientists, we impact conservation in 76 countries and territories: 37 by direct conservation impact and 39 through partners.
Agency: Creative execution for video ads under Assembly agency as part of client work for The Nature Conservancy’s end of year fundraising and Giving Tuesday campaigns.
Role: Creative Director, copywriter
Video Editors: Mario Moreno
Copywriter: Maggie Morgan, Sam Ackerman, Shiven Malhotra
Work: Concept, ideate, direct, and oversee the storytelling + production of end of year fundraising campaigns for TNC with the goal to amplify mission and raise funding with messaging centered for climate action. Storyboard and select creative materials, VO artist, and direct copywriters through multiple iterations to produce videos with powerful storytelling.
*Disclaimer: All rights of creative are reserved between Assembly Agency and The Nature Conservancy..
VIDEO ADS
Lead ideation, storytelling, brand elements, and messaging to produce Giving Tuesday and End of Year fundraising campaigns with performance insights that resonate with The Nature Conservancy’s target audience.
With compelling nature visuals, strategic development, and resonating messaging, these videos successfully raised 4x the funding for climate action and conservation end of 2022 campaigns.
STATIC CREATIVES
