SPICE BLND & CHEF JULIETA
Chef Julieta is an award winning Chef and owner of multiple restaurants in New York City. She has been a guest consulting chef on Gordon Ramsey’s “Kitchen Nightmares”, competed on Iron Chef, and has appeared on “Martha Stewart Living Radio”. Chef Julieta recently launched her own spice line called Spice Blnd.
Role: Brand Strategist, Web Designer, Packaging Designer, Copywriter, & Creative Director
Work: All brand identity including web design, card design, logo, photography, and copy.
BRAND IDENTITY
Create Chef Julieta’s Spice Blnd brand identity with logo, illustration, graphic design, and colors to showcase her vibrant dishes along with the spice mix’s versatility.
PACKAGING DESIGN
Create Spice Blnd’s all purpose seasoning blend with illustration, PDP label information, and Spice Blnd branding. (photography and graphic design included)
WEB DESIGN
Created web interface, copy, & content strategy to Chef Julieta’s website to showcase her vast culinary history, and launch Spice Blnd’ s e-commerce shop.
CONTENT STRATEGY
Created copywriting, product messaging, & content marketing, and value positioning to amplify Chef Juleita’s personal brand while promoting Spice Blnd e-commerce shop’s sales objectives. (Click to read)
Photography for Chef Julieta’s eclectic dishes with creative direction, set & dishes staging, & editing to capture her beautiful dishes.
CREATIVE DIRECTION
& PHOTOGRAPHY
PORTRAIT PHOTOGRAPHY
