GIVENCHY BEAUTY

 

Challenge: Launch seasonal beauty collections by adapting global luxury campaigns into high-performing paid social creative while preserving Givenchy's premium brand identity.

Work: Led creative strategy and performance adaptations for Givenchy Beauty launches over three consecutive years, transforming global assets into platform-native campaigns across paid social.

Channels: Meta • TikTok • Paid Social • Programmatic • Digital Video • Influencer & UGC

 
 
 
 

PERFORMANCE STRATEGY

Prisme Libre Foundation: Influencer & UGC Adaptations

Irresistible Eau de Parfum

Objective: Launch a new fragrance collection across paid social by adapting luxury campaign assets into short-form performance creative optimized for Meta and TikTok.

  • Led paid social launch strategy across Meta, TikTok, and programmatic, adapting global creative for performance marketing.

  • Directed storyboards, video edits, messaging, and creative sequencing to optimize luxury storytelling for digital channels.

  • Developed platform-specific creative, influencer edits, and short-form video tailored to audience behavior and launch objectives.

  • Partnered with media and strategy teams to rapidly iterate creative using CTR, engagement, and audience insights.

 
 
 
 

Paid Social Launch Campaigns

• Led paid social creative strategy for the launch of Prisme Libre Loose Powder and Foundation, adapting global campaign assets into platform-native Meta creative optimized for performance.

• Rapidly developed and iterated storyboards, video edits, and messaging variations, partnering with U.S. and Paris stakeholders to support synchronized product launches and continuous creative refinement.

• Created audience-focused creative highlighting shade inclusivity, hero product benefits, and clear CTAs that strengthened brand recall while maintaining Givenchy's luxury visual identity across paid campaigns.