Mend Supplements

Building a Science-Backed Brand Experience for Amazon

Work: Led brand positioning, messaging, copywriting, and visual direction for MEND’s Amazon presence, evolving a loose brand system into a cohesive product experience. For MEND Perform, developed the full Amazon A+ Content and Brand Store, translating product benefits, ingredients, and science into clear, compelling consumer storytelling.

Role: Brand Strategy · Creative Direction · Messaging · Copywriting · Amazon A+ · Brand Store · Visual Design

Impact: Created a more cohesive e-commerce experience that strengthened product positioning, simplified complex health information, and gave consumers a clearer path from ingredient education to product benefits and purchase.

 

Building a Science-Backed Brand Experience for Amazon

  • Challenge: Create a clear, differentiated Amazon presence for MEND using an existing loose brand system while making its science-backed positioning more accessible to consumers.

  • Work: Led strategy, messaging, copy, and visual direction for MEND’s Amazon presence, developing a cohesive approach to product benefits, ingredient education, and clinical credibility.

  • Experience: Designed the complete Amazon Brand Store and A+ Content for MEND Perform, translating the strategy into an intuitive, visually consistent customer journey.

  • Impact: Established a stronger and more cohesive Amazon brand experience that clearly communicated ingredients, science-backed benefits, and product differentiation across the path to purchase.

Role: Brand Strategy · Creative Direction · Messaging & Copy · Amazon A+ · Brand Store · Visual Design

A+ Content

Brand Store