STELLA by Stella McCARTNEY
Challenge: Launch a premium luxury skincare line while introducing a new visual identity across paid digital channels without compromising the brand's elevated aesthetic.
My Role: Creative Direction • Performance Creative Strategy • Design Systems
Channels: Meta • Programmatic Display • Digital Campaigns • Social
Approach: Developed a premium creative system balancing luxury storytelling with performance marketing principles. Created modular assets optimized for paid social and programmatic placements while maintaining consistency across every customer touchpoint.
STATIC ADS
Performance Strategy
• Developed platform-specific creative for Meta and programmatic media.
• Created modular assets for rapid testing across messaging, audiences, and placements.
• Optimized creative using CTR, engagement, audience behavior, and performance insights.
• Balanced premium brand storytelling with direct-response best practices across the acquisition funnel.
SOCIAL ADS: Optimized for each channel with mobile first experience
Programmatic ads: performance max
*Disclaimer: All rights of creative are reserved between Assembly Agency and Stella McCartney.